About us

Established in 2005, we are based in the beautiful town of Port Lincoln on the West Coast of South Australia. We offer an awesome range of surf, skate and fashion apparel, as well as a fine selection of surfboards, wetsuits, skate boards and accessories. We focus on function, quality and style when designing and sourcing our stock.

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We proudly sponsor local sporting groups and charities. We also have a team of local surfers and skaters and are all about promoting and active, healthy lifestyle on the amazing West Coast of South Australia.

Lincoln Surf is a family-owned business; operated by a surf addict and a fantastic team.

We believe in family and surfing first, work second.
We honour the past.
We celebrate the present,
love, life, family, friends, the ocean,
and of course surfing.

Meet Sam Jervis, Owner of Lincoln Surf

Tell us, how did Lincoln Surf come about?
"Lincoln surf co was born in 2005 when we purchased a men's wear store. We got rid of the suits and ties, added some more surf brands and began to turn my dream into reality."

What have you learnt since first opening?
"I have learnt a lot over the last 15 years and it has been a real joy to see the little grommets that used to hang in the store, grow up into great surfers and even better people."

What do you love about life here on the West Coast?
"I love the peace, open space, and rugged beauty of the coast. Surfing, fishing and hanging with my amazing little family. At Lincoln surf co we love our lives and we hope you love yours too."